BALTIMORE GREENWAY TRAIL STICKERS
Rails-to-Trails Conservancy | Brand Identity & Social Media | 2018
Rails-to-Trails Conservancy | Brand Identity & Social Media | 2018
The Baltimore Greenway Trail network aims to connect communities within Baltimore by repairing and improving the trails that run throughout the city. In order to successfully achieve this, they needed to engage with the communities along the trails and have them feel a sense of connection to the project. I collaborated with another designer to create these stickers for their community outreach efforts. These stickers were given away at the trail Opening Day event in the spring of 2018 and are continued to be used by the network.
The stickers aim to highlight relevant landmarks in specific areas of Baltimore that lie along the trail network and were given away at the Trail Opening Day event. They are meant to engage people who live in these neighborhoods in a friendly and inviting way.
There are four sticker designs that are more general and do not target specific neighborhoods or areas of Baltimore. These include two type based stickers and one landscape with two different backgrounds depicting row houses that could be connected to almost any area of the city.
The other stickers aim to highlight relevant landmarks in specific areas of Baltimore that lie along the trail network. They are meant to engage people who live in these neighborhoods in a friendly and inviting way in order to promote the trail initiative.
Check out more on the Baltimore Greenway Trail Network here: