CRBF Rebrand & Toolkit
Curing Retinal Blindness Foundation | Rebranding | 2016
Curing Retinal Blindness Foundation | Rebranding | 2016
The Curing Retinal Blindness Foundation is a volunteer organization whose goal is to fund research for retinal diseases caused by mutations in the CRB1 gene. In 2016 they decided to go through a major rebrand in order to create a more consistent approach across their entire identity. My concept for the rebrand keeps the same welcoming elements that the foundation loved about their original logo, but was transformed into a more modern and professional look.
In addition to the rebrand, I was also asked to design a Family Toolkit in order to spread the message of CRBF and to let families know that there is a supportive community for retinal blindness. My logo and family toolkit were chosen from other concepts to officially represent the foundation.
